ايس كب | ICE CUP 🧊

Ice Cup was developed for the launch of a new product in the Yemeni market: flavored ice cups designed to be added to a drink when served. The goal was to give the product a distinctive presence from the start—not just through a logo, but through an identity that could attract attention and encourage people to try it. The logo combines the letters I and C, with an ice cube formed in the negative space between them. This central idea was then developed into a set of ice-cube characters, giving the brand a recognizable visual signature—even when the logo is not shown. 🧊 The visual identity included a cool, refreshing color palette, a brand pattern, product bags, and—most importantly—packaging stickers that distinguish the different flavors. Following its launch, the product achieved notable success and was featured at several exhibitions.